The Sony BRAVIA 9 (K65XR90) is currently the standout choice for a 65-inch display, particularly if you want the most impactful HDR experience available. It's Sony's brightest 4K TV ever, using a sophisticated Mini LED system that rivals OLED contrast while delivering significantly higher peak brightness for sunlit rooms.
If your priority is cinematic perfection in a dark room, the Sony BRAVIA 8 II (QD-OLED) or the LG G5 Series OLED are the gold standards. The Sony uses QD-OLED tech for richer colors, while the LG G5 is built for a flush-to-wall aesthetic and features four full-bandwidth HDMI 2.1 ports, making it the better pick for high-end gaming setups.
For those looking for high-end performance without the "flagship" tax, the Samsung S90F is a massive value right now at 44% off. It provides the perfect blacks of an OLED for about half the price of the newest Sony and LG models.
If you're shopping on a budget, the Hisense U7 is an incredibly aggressive alternative at just $697. It boasts a 165Hz refresh rate and 3,000 nits peak brightness that is fantastic for both PC gaming and sports. The main trade-off is off-angle viewing; you'll want to sit directly in front of the screen for the best picture.
The TCL QM9K pushes brightness to an extraordinary 6,500 nits with 6,000 local dimming zones, creating HDR highlights that rival much more expensive professional displays.